Though it may seem as though it has existed for decades, social media websites have only been around for the last decade or so, and they did not truly take off until Facebook became open to the public in September of 2006. Since then, social media websites have exploded in popularity, and almost everyone in the country has a Facebook, MySpace, Twitter or LinkedIn account.
Facebook was not the first (MySpace, Friendster and others had long since established themselves online), and it will certainly not be the last, but once it became popular it was clear that the way people used the Internet had drastically changed.
The Creation of New Jobs
One of the ways that these website changed the world is through the invention of social media jobs. Individuals are not the only things that can have a social media presence. Businesses and websites around the globe are trying hard to create a social media presence in order to improve the health of their business. By creating a social media presence, companies are able to:
- Improve Rapport
- Improve Branding
- Improve SEO
All of these help to increase their potential revenue. In addition, all of these services are essentially free, or close to free, and can take off completely on their own without the aid of advertising revenue.
However, for the company to utilize these services, it must have that social media presence, and social media requires constant updates, changes and interaction (hence the word social). So many businesses have started to employ “Social Media Managers” – individuals whose only job is to generate and maintain a presence in online media.
For young men and women about to enter the workplace, this represents a great opportunity. Throughout your high school and college years, you participated in social media programs. They are as natural to you as any sport or hobby. Why not make a job out of them?
Job Search Thought – New Way to Find Jobs
If you are looking for a job working as a social media manager or social media specialist, do not limit yourself to the jobs that are posted on career boards. Take initiative. Find businesses in your area that lack a social media presence. Email these businesses and ask them if they would be interested in creating a position for managing social media profiles, then submit your qualifications for that position.
In order for this to work effectively, you must be able to do the following:
- Get in touch with the marketing department.
- Display knowledge of their current online presence.
- Suggest ways to improve their online social media presence.
- Write up a job description yourself, and explain how you will perform your daily tasks.
- Supply them with an estimate on how easily this will improve their business and why.
Companies are always looking for a competitive edge, and social media supplies these companies with that edge. By utilizing the tips above, you can use your own social media expertise to create a job for you at a company that could use your skills and experiences.
Finding jobs is not only about looking for help wanted signs and job search boards. It is also about getting out there and creating opportunities for yourself. Social media services like Facebook, Twitter and MySpace are beneficial for any business. Show companies that you can improve their business by managing a social media profile and you may find yourself creating a job that you love.
Take Away Tips
- There are other ways to find employment besides looking at job search websites.
- Social media represents a potential career path with great pay and fun tasks.
- Email employers and suggest how you can help them improve their online marketing presence.