If you are applying for a Brand Manager role, chances are you have worked in the marketing industry for at least a few years now. That means you have built up some experience at both the tactical and strategic level. The first thing you need to do is take some time to write down all the key projects you have worked on and the skills you feel you have developed as a result. You can then use this list as a reference guide to help you prepare your answers to the behavioral interview questions below.
Behavioral Interview Questions are different to basic background questions and they are designed to achieve a different result. Background marketing questions help the interviewer get to know you, your personality and asses how well you are likely to fit within the culture of the company. Behavioral marketing interview questions are very specific. They allow the interviewer to understand your past actions and behaviors.
This knowledge helps them foresee how you will react to similar situations going forward. They are looking very closely at the patterns and trends in your behavior and then considering if these match with the core values and competencies the company has set for its employees.
This is why it is extremely important that you achieve the following before any marketing job interview:
- Thoroughly research the company you are applying to.
- Make sure you know who you are meeting with and what their roles are within the company.
- Research the company’s website, social media assets, and look for shared connections and interests.
- Make sure you understand what the company does and stands for and most importantly find out what you can about their culture.
All of this research will help shape your answers so that you ensure you present the best possible version of you which compliments the company’s needs making you a highly desirable candidate. Once you have completed your research you will need to apply what you have learnt when you develop your answers to the questions below.
Behavioral Interview Questions for Brand Managers:
- Planning / Organizational Skills and Project Management – Tell me about a recent marketing activity where you had to meet a very tight deadline.
- Attention to Detail – Have you ever needed to persuade someone above you that they had made a mistake? What did you do in this situation? How did it turn out?
- Goal Setting and Achievement – What’s the worst setback you have encountered in your brand career so far? How did you manage this situation? What did you learn?
- Communication & Presentation Skills – What are the elements of successful marketing presentations? Describe one you have given. How did you know that you were effective in your communication?
- Problem Solving Skills – Talk about a brand project did not go as planned? What did you do to rectify it?
- Decision Making Skills – Provide an example of a decision that you made that you now realize was a poor decision. What happened? What did you do?
- Creativity – Give me an example of how you used your creativity and resourcefulness to meet a difficult marketing challenge.
- Adaptability – Tell me about a time when you had to adjust to someone’s way of working to achieve a goal or complete a project?
- Teamwork – Tell me about a time where others you were working with on a project disagreed with your ideas, yet you needed to work with them all? What did you do?
- Customer or Client Service – Tell me about a time you were able to change a customer’s mind when they told you “No”
- Leadership & Integrity – Describe the most challenging group you have needed to manage. What did you do to get the results you needed from the group? What was the result?
As you can see, these are very different to the background interview questions for marketing graduates. You need to take your time to think of the best possible examples to use in your answers. Try not to use the same example more than once if possible.