It is often said that the Brand Manager is the public face of the brand within any company. Think about it; you write the strategy that guides the brand, you execute the activities that promote the brand, you stand up and sing the brands praises at sales conferences etc…You become synonymous with the brand itself. Not only do you need to be smart, experienced and more than capable of doing all those things without getting the brand into trouble you also need to bring the brand to life in everything you do.
This is why your personality is just as important as your qualifications in any marketing job interview especially one for a brand manager position. Interviewers will ask you a mixture of both background interview questions and behavioral interview questions to asses your personality and qualifications. Background marketing interview questions are designed to gain a better understanding of your personality traits, the soft skills you possess and the way that you communicate and interact with others. All this information will help the interviewer determine if you will fit within the company culture and if you have the strength it takes to be a great brand manager.
Great Brand Managers must:
- Own the brand
- Strategic drive the brand
- Deal well with pressure
- Communicate and manage others
- Lead effectively
Keep these qualities in mind as you develop your answers to the background interview questions below.
Background Interview Questions For Brand Managers
- Why are you leaving your current role?
- How many people are in the marketing team at your current company?
- Why are you leaving or have left your job?
- What do you know about our company and our past /current campaigns?
- What do you dislike about my product/s? How would you improve them?
- What steps do you take when launching a new product?
- What procedure do you take for producing new marketing ideas?
- How do you research for a target market?
- What aspects of product management do you find the least interesting and why?
- Are you familiar with link building campaigns? Can you give us an example
- What SEO or SEM services have you used?
- What are these terms – CPM, PPC and CTR and how have you applied them in your current role?
In addition to background interview questions you will off course be asked a whole series of behavioural interview questions. These are much more specific than the background interview questions and will need careful planning well before your job interview. Have a look at our post – Behavioural Job Interview Questions for brand Managers and make sure you plan your answers carefully.