If you are looking for a new job then LinkedIn is a great place to advertise yourself. Recruiters are constantly searching for potential candidates on LinkedIn but that does not mean they will easily find you. You need to have the right LinkedIn keywords in your profile if you are to be visible to online recruiters.
What Are LinkedIn Keywords?
LinkedIn Keywords are words and phrases that are relevant to recruiters. For example, someone looking for a new IT lead may search for “Senior IT Manager” as a title. Those looking for someone to fill a marketing role would search for “Adwords Certified” to describe an ability or a task.
Your job is to figure out what keywords recruiters might be looking for and then integrate those words into your LinkedIn profile.
Three Ways to Integrate Keywords in Your Profile:
There are a few things you need to keep in mind with LinkedIn keywords:
1. Vary the Keywords
Use multiple variations where appropriate including variations in titles and the work that you complete. Think of it like an acronym. You don’t know if someone is searching for “ABC” experience or if someone is searching for “A + B + C” experience, so you’ll want to try to integrate both. Similarly, your title may have been “marketing lead” but people may be searching for a “marketing manager.” Ideally, both keywords should be in your profile somewhere.
2. It needs to read well
You’ll want to integrate keywords whenever possible, while also keeping in mind readability. Be liberal with your keyword use. If your professional headline is “Experienced bookkeeper with attention to detail,” consider changing it to something like “Bookkeeper | Accountant | Data Entry – Experienced Bookkeeping Expert with 5 Years in Financial Database Management.” There, you have far more key terms that may be useful.
3. Remember to do your research
Don’t necessarily assume you know what key terms people are searching for. It may be title, a company, experience or something completely different. Research the keywords that recruiters are searching for which relate to the job you want.
LinkedIn has dozens of different boxes and additions you can place on your resume. It is advisable that you use them all to fit in keywords naturally without looking like you’re overdoing it. The right keywords will help guarantee that a recruiter finds you.