You have probably often heard the phrase – Looking for a job is a full time job in itself. It’s true, looking for a better job takes a lot of time and effort. If you are already employed somewhere chances are you have very little spare time to devote to the job search process.
So ask yourself: Does it feel like Google is my job search personal assistant? If the answer is no, you need to make Google work much harder for you. After all, Google works 24/7, free of charge and never gets tired.
Identify Job Opportunities
The most effective way for Google to identify specific job opportunities for you is to set up Google Alerts. All you need to do is:
- Go to google.com/alerts
- Login into your Google account (set one up if you don’t have one)
- Enter the keywords you would like to track (see notes below)
- Decide how often you would like to receive the information.
Think carefully about the keywords you use. Make sure you enter keywords about the following:
- Companies you are interested in working for
- Industry events
- Specific people in companies or industries you are targeting
- Specific Job Titles
Find Latest Industry News
In addition to setting up Google Alerts for company and industry news you should also be using Google News to help you stay up to date with what is happening in your industry. This will give you up to date information not only about what companies may be hiring but lots of great background information you can use if you get to the job interview stage. This forms part of your background research. All you need to do is:
- Go to news.google.com
- On the right you will see the personalize your search function
- Add in relevant terms for your industry plus specific companies
- Save settings
Raise your Profile Among Employers
Always remember Google is everyone’s friend. It’s just as easy for employers to use Google to find potential job candidates as it is for job seekers to use Google to find job opportunities. For this to work to your advantage you need to use Google to help you raise your online profile. Creating your own personal brand online is very important when you are looking for a new job. It helps Google bring you to the attention of potential employers. To do this well you need to:
- Create a personal website or blog showcasing your skills and qualifications. See our post : Creating A Digital Profile Using Free Software. It will step you through the process with lots of free software options.
- Create an online resume using formatting and keywords that get picked up by resume screening software. See our Post: How to Make Sure your Resume is Chosen By Resume Screening Software. There are lots of easy tips there that will improve your visibility.
- Join LinkedIn and optimize your profile to make sure Google notices you.
Clean Up Your Image
This should be the first thing you do if you are looking for a new job. It takes Google some time to notice the changes you make to your online profile so the sooner you get onto this the better. Make sure you:
- Set up a Google Alert for your name and variations of your name and keep a close eye on anything that comes up.
- Clean up your social profile especially Facebook, Instagram and Twitter.
If you are unsure what to do, see our posts:
- How To Clean Up Your Facebook Page
- How To Clean Up Your Instagram Account
- How To Clean Up Your Twitter Feed
Using free services like Google Alerts and Google News can really help your job search process and raise your profile among potential employers.
You can also use services like Google Maps to locate companies that are in your local area. Google keywords that include your industry and geographical area and see what results come up. There may be smaller size companies near you that you didn’t know of which you can then add to your target list.